REVOLUTION OF BANKING SYSTEM

This meeting is discusing about revolution of banking system in 2016. Revolution of banking system divided into three types, there are intellegent multichannel bank, socially enggaging bank, and digital ecosystem bank. From that three types of banking system, i will explain about socially enggaging bank. But before that, i will explain the other two types briefly. Intellegent multichannel bank is focused on analize customer, such as needs and expectation. Digital ecosystem bank is focused on daily deals.

Like i said before, i will explain about the socially enggaging bank. Socially enggaging bank use social media to increase the customer and gather information about customer's behavior, interest, expectation, and preferences. As a result, from facebook, bank gets 400% increase in 2009-2010. One example is like American Expenses who use facebook, foursquare, and twitter to make a program named link>love>live, and the result of this program is 30% increase in 2009-2010.

From that three types, i choose socially enggaging bank as the best system. The reason is because i think this type is more related to the customer, and easier for the bank. The bank can know more about customer just from the media sosial and they don't need to analize customer directly. So, what will your bank be in the future?