ADVERTISING

Advertising is a way that the company used to promote their product or service. The purpose of advertising is to persuade the customers to buy their products or services, to reassure the customers that their products or services are the best, and enhance the image of the company. Taken from smallbusiness.chron.com, a good advertisement should include some requirements. There are memorable, effective targeting, entertaining, and grabbing attention.

 

For me, the advertisement that fulfill that requirements is Coca-Cola. Coca-Cola is carbonated soft drinks. Coca-Cola is produced by The Coca-Cola Company since 1944.  In advertising, The Coca-Cola Company used many ways to advertising Coca-Cola, such as sports sponsorship and and in mass media.  Coca-Cola have coorperated with many sport events, as example are Fifa World Cup, Olympic, and Rugby World Cup. In mass media, Coca-Cola featured in countless films and television programs. Their advertisement also always be on television.

 

 

The most I like between all of the Coca Cola ad (Advertisement) on television is an ad name “Coca Cola Polar Bear”. You can see it on https://www.youtube.com/watch?v=GbbQjwLpRXw. This ad narrates about a batch of bears who coorperate each others to reach the moon, after get the it, they  open their Coca Cola with it. Behind the purpose to present their products to customer, this ad also teach us about teamwork like that bears do. For me, this ad also show that Coca-Cola company have a good teamwork. My assumption show that the ad success to enhance the image of the company. As a joke, maybe Coca Cola Company want to show us that not only human like Coca-Cola, but also a bear.

 

Back to the requirements, I wil explain why Coca-Cola Company  fulfill the requirements. The first is memorable. Honestly, i just once see the Coca Cola Polar Bear ad and I remember it as a good advertisement from Coca-Cola. My experience show that the advertisement that Coca Cola presented is memorable. Then, effective targeting. The target of Coca Cola is people who around 12-30 years old. I think they used suitable advertising, especially with the program of sports sponsorship. For me an entertaining advertisement is an an advertisement that make me smile and there is a meaning on it. As I said before, the Coca Cola Polar Bear is fulfill the third requirement. Last is grabbing attention, the advertisement that Coca-Cola showed is always grabbing attention. For example, in 2009, there is a ad named "Heist". This ad involve many insects, such as butterflies, a team of bees, ladybugs to make a synchronized classical music soundtrack. From this ad, Coca-Cola got its first-ever Emmy Award (http://www.coca-colacompany.com).

 

Believe it or not, advertising heavily involved in the decision to buy products or services. Therefore,

 we should selecting which product is the best for us, not only but its advertising, but also from it's

quality. There is a quote, “Don’t judge the book by it’s cover”. That is also applied when you buy a

products or services. I think this is the end of this article, byebye!